About Us

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Shop in store for beauty supplies Beauty Connection Plus owner Thao Le opened her first store on Santa Rosa Avenue in 2002 with the idea that the beauty supply store would have everything a busy woman needs under one roof. As Thao has said, “we still want to be women” but as a business owner herself, she understands how hard it is to balance personal care with job, home, kids, and/or other daily responsibilities. A second generation stylist, Thao previously worked with her mother, the owner of a busy nail salon in Bennett Valley, before opening her own store. Thao saw first-hand how valuable time was to customers in her mother’s shop and it was here that her vision took hold of owning a place that could provide a complete array of beauty products and services women want as well as a salon and spa where women (and men) could make regular visits, or come in just to treat themselves. Located at 1937 Santa Rosa Avenue, across from Costco, Thao purchased the store as an existing business, but at that time it had been strictly operating as a beauty supply store. From the day she reopened as Beauty Connection Plus, Thao never looked back, developing, expanding, and improving her business — adding a full-service salon and recently, personalized spa services — always working to realize her vision of a place where customers could get their hair styled or colored, then purchase the great products one of the Beauty Connection stylists used for their hair, then move to a sumptuous chair for nail care, and if time or inclination, head upstairs for a specialized spa treatment in one of three luxurious spa rooms. With her business thriving, Thao expanded again, opening a second store on Yulupa Avenue. This new store offers the same exquisite cuts and luxurious, high-end services as the Santa Rosa Avenue flagship salon, including hair styling and coloring, manicure, pedicure, brow grooming, and make-up application. Both stores have esthetically pleasing and soothing atmospheres with sunny open layouts and high ceilings, wide aisles for browsing through the excellent selection of beauty products and supplies for women and men, and high-end styling chairs placed near floor-to-ceiling windows that allow natural light to bath customers in the warmth of a sunny Northern California day as professional, licensed specialists see to their every personal care need.

Highly Trained and Friendly Professionals

Thao credits much of the success of her two local stores to the superior talents of the hair stylists, makeup artists, nail care specialists, and estheticians at Beauty Connection Plus, many of whom have been working with her since the stores’ earliest days. Highly qualified and certified, Beauty Connection’s licensed professionals provide beneficial and personalized treatments such as facials, waxing, and massage to their clients, using the highest quality products and every treatment is designed to cater to each individual’s specific needs. All spa services are administered by California State licensed professionals. Make a visit to either Beauty Connection Plus store and the first thing you will notice is that Thao and her employees greet their clients, often by name, with a warm welcome smile, and that many of their customers have been coming there for years. The front desk staff are always friendly, have the appointment book always at the ready, and walk-in appointments are welcomed. Building long-term relationships with their customers is what makes Beauty Connection Plus stand out from typical chain store beauty supply businesses. This is a local company with a local owner who grew up in the North Bay and knows how to hire the best staff who value their clients and serving the Sonoma County community. Make an appointment to have the hair you always wanted and add a request for the newest long-lasting manicure. Perhaps you’re considering semi-permanent eye lashes, brow shaping or brow threading, or you’re interested in one of our specialized facial treatments. Call to ask about any of our specialties — we are happy to answer any and all questions you have about the services we provide. Whether you’d like to try the latest facial, massage, pedicure, or any of our other superior treatments at Beauty Connection Plus, you can rest assured knowing that your rejuvenation is being taken care of by gentle, competent hands.